Insights

Born in the USA, Embraced Globally: The Rise of Celebrity Brands Part 1
This report explores the common strategies employed by successful celebrity brands, and gives a preview of their future and evolution.
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The World’s Most Iconic Experiential Luxury: How Leading Brands are Shaping the Future of Hospitality
Hospitality is the venue that can allow luxury brands to create immersive experiences beyond their core products, aligning perfectly with customers’ desires.
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What If…Boomers Become Luxury’s New Obsession? Luxury’s “Silver Lining”
There is a strange dichotomy underfoot: the luxury and beauty industries seem preoccupied with the youth of Gen Z and Gen Alpha when older Gen X and boomers have the financial capacity to spend extravagantly.
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This Week in Luxury
From groundbreaking research to strategic acquisitions in the luxury market! Discover the hottest updates in the world of luxury!
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What’s on Our Minds?

What’s On Our Mind? Understanding Brand Identity Through the Lens of The Four Hogwarts Houses and a Little Holiday Magic

“This above all: to thine own self be true.” – William H. Shakespeare It was a peculiar sight at…

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What’s on Our Minds?

What’s On Our Mind in The World of Luxury? A Salute to the Paris Olympics and LVMH

A Salute to the Paris Olympics and LVMH: How Luxury and Sports Converge To Deliver A Winning Mix of…

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What’s on Our Minds?

Black Friday and Luxury Brands: A Little Bit of a Love-Hate Relationship

The term Black Friday is rooted in the old bookkeeping practice of recording profits in black and losses in…

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What’s on Our Minds?

What’s On Our Mind in The World of Luxury? Queue Management!

“The word queue is ironic. It’s just Q with a bunch of silent letters waiting in line.” (Unknown) And…

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What’s on Our Minds?

What’s On Our Mind in The World of Luxury? Brand Collabs!

Over the last decade, collaborations between luxury and streetwear brands have proliferated to the point that partnerships, which would…

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What’s on Our Minds?

What’s On Our Mind in The World of Luxury? The Metaverse!

Now That the Metaverse Hype is Over and the Dust is Settling…. “In one of the most colossal underestimations…

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What’s on Our Minds?

What’s On Our Mind in The World of Luxury? Very Important Customers (VICs)!

Recently, Gucci announced the opening of their Ultra High-End Boutiques targeted at the Very Important Customer (VIC) with products…

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