Luxury Headlines – 17/06/2024
Luxury Headlines – 17/06/2024
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Louis Vuitton Debuts First Fragrance by Pharrell Williams
Louis Vuitton debuts LVERS, a fragrance that is the collaborative result of Pharell Williams’ and master perfumer Jacques Cavallier-Belletrud’s work. It captures a green freshness with a sunlight-inspired scent and earthy tones, all incorporated in a 100 ml bottle for $480. While Pharrell launched a fragrance in 2014, this marks his first collaboration with Louis Vuitton on a scent.
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Kering Appoints New Chief Brand Officer Laurent Claquin
Laurent Claquin, President of Kering America since 2012, has been appointed Chief Brand Officer of Kering group, effectively starting July 1st. His appointment follows the departure of Valérie Duport, Chief Communications and Image Officer, in March. This role was created by Kering to boost brand influence and visibility with Claquin overseeing all group internal and external communications.
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Micheal Kors Adopts Mastercard’s AI Shopping Assistant
Capri Holdings-owned brand Michael Kors has become the first retailer to adopt Shopping Muse, an AI-powered assistant developed by Dynamic Yield, a Mastercard company. This innovative AI tool allows customers to find and purchase their perfect full outfit for any event from the comfort of their home. Shopping Muse enables customers to recreate the in-store shopping experience with features like outfit coordination, accessory suggestions, and direct query answering.
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Four Seasons and Jacquemus Offer a Unique Experience in the Bahamas
This summer, luxury hospitality group Four Seasons has teamed up with French fashion label Jacquemus to bring a touch of Parisian charm to the Ocean Club in the Bahamas. Guests can now shop Jacquemus' latest Spring/Summer 2024 collection on-site at the Carlo boutique until July 31, 2024. In addition, Jacquemus left his unique signature style around the pool areas with hand-painted stripe fabrics, decorating loungers, pillows, sunshades, and even pool toys.
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