Luxury Headlines – 24/3/2025
Luxury Headlines – 24/3/2025
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Jonathan Anderson Exits Loewe
Jonathan Anderson has concluded his 11-year leadership as creative director for Loewe, marking a significant transition for the Spanish fashion house. During his time at Loewe, which began in 2013, Anderson revitalized the brand, elevating its global prominence and fostering a reputation for innovative design. His contributions, including the creation of the iconic Puzzle bag and a distinct brand aesthetic rooted in artisanal craftsmanship, have solidified Loewe's position within the luxury fashion landscape.
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Breitling Acquires Gallet
Breitling has disclosed the acquisition of Gallet, a Swiss watchmaker that has been inactive for several years, with plans to relaunch it as a luxury, entry-level brand in 2026, in honor of its 200th anniversary. This acquisition marks a strategic move to expand Breitling's market presence while leveraging Gallet's historical legacy in chronograph innovation. Gallet, founded in 1826 and once prominent in the U.S., faced decline during the quartz watch boom and economic challenges of the late 20th century. This initiative, backed by Breitling's parent company, Partners Group, represents a key element in Breitling's long-term expansion plan.
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Chanel Solidifies Portfolio of Italian Manufacturers
Following the acquisition of Ballin, Mabi International, Roveda, and Gensi Group, Chanel has expanded its Italian manufacturing portfolio by acquiring Grey Mer. This move strengthens a 13-year partnership during which Grey Mer produced footwear for Chanel Studio collections. Founded in 1980 by Luciano Alessandri in San Mauro Pascoli, Italy, and now under the leadership of his daughter, Perla, Grey Mer represents a continuation of Chanel's commitment to Italian craftsmanship. Although the financial details of the acquisition are not disclosed, Chanel has acquired a 70% stake, while the Alessandri family retains 30% ownership.
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Air France Introduces New On-Air Luxurious Suites
Air France has presented 4 exclusive suites on select Boeing 777-300ER aircraft, beginning this spring on flights to New York-JFK. These suites, approximately 3.5 square meters in size, offer a modular design with a seat and a convertible 2-meter bed, featuring high-end materials and advanced technology. Amenities include Sisley beauty products and a custom Jacquemus pajama set. The in-flight dining experience will feature menus curated by Michelin-starred chefs and a wine list by Xavier Thuizat. By next summer, the suites will be rolled out to additional destinations, including Los Angeles, Singapore, and Tokyo-Haneda.
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Hyatt announces the formation of the Wellbeing Collective Advisory Board
Hyatt Hotels & Resorts has formed a Wellbeing Collective Advisory Board to enhance guest wellness experiences. Comprised of 7 industry leaders, the board will guide the development of holistic programs, supporting Hyatt's "Together by Hyatt" philosophy. The board members, including experts in mental health, fitness, holistic science, and corporate culture, will collaborate to shape Hyatt's global wellness strategy. In the coming year, Hyatt plans to introduce enhanced wellness programs at various U.S. hotel locations, featuring yoga sessions, sleep programming, and guided access to local rejuvenation centers, with additional retreats and collaborations planned.
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Michael Kors Expands to Amazon Marketplace
Michael Kors has unveiled a dedicated storefront on Amazon, expanding its U.S. digital retail footprint. This marks the first time the brand's women’s and men’s apparel, handbags, and accessories are available directly through Amazon. The storefront provides an immersive brand experience, featuring campaign visuals, brand history, and exclusive content from designer Michael Kors. To commemorate the launch, Michael Kors and Suki Waterhouse are hosting an exclusive event in New York. This initiative complements Michael Kors' existing digital flagships in North America, Europe, and Asia, enhancing its omni-channel retail strategy.
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Rosewood Unveils Exclusive Beverly Hills Residences
Rosewood Hotels and Resorts has launched Rosewood Residences Beverly Hills, its first standalone residential property, entering the competitive Los Angeles luxury market. The 5-story building, designed by Thomas Juul-Hansen, features 17 exclusive residences, ranging from 3,000 to over 7,000 square feet, each with private elevator access and premium finishes, including Greek marble and custom millwork. Residents enjoy a comprehensive suite of personalized services, encompassing 24/7 butler assistance, bespoke pet care, curated art exhibitions, and tailored wellness programs as well as some shared amenities including a rooftop pool and fitness center. Residents also gain access to Rosewood Reserve, a membership program providing exclusive privileges across Rosewood's global portfolio.
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L'Oréal Paris Scores Exclusive Men's Haircare Deal with Arsenal
L'Oréal Paris has announced an exclusive alliance with Arsenal Football Club, becoming its inaugural Official Men’s Haircare Partner. The collaboration will highlight the Elvive Growth Booster collection, a new line of hair care products featuring AMINEXIL-R designed to address hair loss. The partnership encompasses in-stadium advertising, social media campaigns featuring Arsenal players, and broader promotional initiatives across platforms like TikTok and Meta. This move expands L'Oréal Paris's sports-related endorsements, following the recent appointment of Carlos Sainz as a Global Ambassador for the Elvive range.
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Vinted Hosts First Physical Event in London
Lithuanian online marketplace Vinted will debut its first physical event the “House of Vinted”, a pop-up luxury secondhand showroom, in London on March 22nd. This exclusive event, held at the Adira mansion, will feature designer pieces from brands like Prada, Gucci, and Maison Margiela, displayed in themed rooms. The event aims to provide an immersive experience, including workshops and style masterclasses, emphasizing the stories and craftsmanship behind pre-owned luxury fashion. The showcased items will not be available for direct purchase at the event; instead, they will be listed online starting March 25th, with a portion of the proceeds benefiting the NGO Oxfam.
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One&Only Palmilla Features Dr. Barbara Sturm Wellness Experience
UAE hospitality brand One&Only has introduced a new wellness program in partnership with Puig-owned skincare brand Dr. Barbara Sturm at the One&Only Palmilla in Los Cabos, Mexico. The resort's spa now features 3 exclusive, science-based facial treatments lasting from 30 to 90 minutes and ranging from $250 to $590. The treatments offer various benefits, including skin barrier enhancement, overall rejuvenation, and the brand's signature STURMGLOW Facial.
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