Luxury Headlines – 17/2/2025
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Rolls-Royce Introduces In-Car Fragrance
Rolls-Royce has introduced Rolls-Royce Scent, a new fragrance concept designed to enhance the interior experience of its luxury bespoke vehicles. This initiative aims to complement the natural aromas of the car's materials, creating a multi-sensory environment. The first fragrance in the line, inspired by the Phantom model, is dispersed throughout the vehicle using a special fragrance-releasing system.
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Jacquemus Enters Beauty Market with L’Oréal
Jacquemus has secured a strategic beauty partnership and received a minority investment from L'Oréal. The cosmetics group took a 10% stake in Jacquemus for a reported sum of just under €100 million, solidifying a long-term agreement focused primarily on developing a fragrance line. The partnership is key to Jacquemus's continued growth, offering both expertise in the beauty sector and financial support for its retail expansion plans. This is not Jacquemus’ first venture into the beauty industry, as he previously collaborated with Lancôme in 2014 and sold a minority stake to Puig in 2019, which he later repurchased.
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Aman Debuts Urban Retreat in Bangkok
Aman Resorts has announced the opening of its 36th hotel, Aman Nai Lert Bangkok, in Thailand's historic Nai Lert Park in April 2025. Following Tokyo and New York, this is the brand's third global urban property. The hotel's 52 suites, including one of Bangkok's most expensive that occupies an entire floor, offer stunning park and city views. The exclusive 19th floor features an open-air terrace, lounge, restaurants, a cigar bar, and an infinity pool, among other luxurious amenities. A 2-story spa and wellness center, incorporating a medical clinic operated by Hertitude Clinic, provides extensive treatments reflecting Aman's focus on wellness and tranquility.
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Mytheresa Releases Q2 2025 Results Ahead of YNAP Acquisition
German luxury e-tailer Mytheresa reported a 13% increase in sales to €223 million for Q2. This growth is attributed to the luxury e-tailer's strategy of Catering to top clients with exclusive offerings and experiences. Europe and USA sales rose by 18% and 13% respectively. Adjusted EBITDA more than doubled to €16 million, driven by increased full-price sales. The average order value rose 10% to €736, with significant growth in high-value categories like fine jewelry, where transactions can reach €20,000. This demonstrates Mytheresa's ability to drive substantial online spending from its key customers, differentiating it from Net-a-Porter's broader consumer base. By region, sales grew 18% and 13% respectively in Europe and the US. The successful integration with YNAP will be crucial for Mytheresa's future, with the combined entity projecting €4 billion in revenue by 2029.
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Starboard Launches Land-Based Boutiques at Westgate Las Vegas
Starboard Cruise Services, the LVMH-owned cruise retailer, has expanded into land-based retail with the launch of Starboard Resort and its first 3 boutiques at Westgate Las Vegas. This marks a significant diversification for the company, leveraging its expertise in cruise retail to cater to resort guests and local shoppers. From fine jewelry, Swiss timepieces, and designer leather goods at Luxe by Starboard to fashion apparel and accessories at The Edit, and fashion jewelry and customization services at Baubles, Starboard's 3 boutiques provide a diverse shopping experience. With this concept, Starboard aims to address a gap through these land-based boutiques in resort retail by providing unique and memorable shopping experiences.
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EssilorLuxottica Publishes 2024 Annual Results
EssilorLuxottica has reported a 9.4% increase in adjusted operating profit to €4.4 billion in 2024, meeting analyst expectations. Full-year revenue reached €26.5 billion, slightly exceeding forecasts, driven by a 9.2% constant exchange rate increase in Q4. The company highlighted its fourth consecutive year of top-line growth and reaffirmed its long-term targets of mid-single-digit annual revenue growth, reaching €27-28 billion by 2026, and a 19-20% adjusted operating profit margin by 2026. Although its core business will remain frames and lenses, EssilorLuxottica is diversifying into medical and high-tech sectors, noting strong sales growth of 2 million Ray-Ban Meta smart glasses since its launch.
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Tapestry Raises Full-Year Forecast After Strong Coach Sales
Tapestry Inc. has projected its revenue to exceed $6.85 billion for the current fiscal year, a 3% increase year over year, driven by Coach's 11% sales surge. As a result of this announcement, Tapestry shares rose 13% in premarket trading. The company also raised its diluted EPS (earnings per share) outlook to $4.85-$4.90, partly due to a $2 billion accelerated share buyback program. An additional $800 million remains under prior authorization. Tapestry has embedded the impact of a potential 10% tariff on Chinese imports in its forecasts and will focus on growing Coach and addressing Kate Spade's 10% sales decline.
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