CXG Appoints Dabei Lu as Regional Vice President for Greater China
Shanghai, December 12, 2024 – CXG, the leading consulting and solutions firm dedicated to enhancing luxury brand performance through innovative customer and employee experience strategies, is thrilled to announce Dabei Lu’s appointment as the Regional Vice President of Greater China. With her extensive experience and knowledge of the Chinese luxury market, Dabei will continue to drive CXG’s expansion within Greater China.
Dabei’s journey with CXG began in 2014 in Shanghai while she was still a student. After completing her studies in Hong Kong, she rejoined CXG in 2016 as a Senior Key Account Associate. Her relentless drive for excellence and unwavering commitment to CXG’s values led to her appointment as Deputy Regional Vice President for the Hong Kong, Macau, and Taiwan (HMT) market in 2023. In December 2024, she was appointed as Regional Vice President to oversee the entire Greater China market.
As Regional Vice President, Dabei will lead CXG’s Greater China operations, focusing on driving strategic growth and operational excellence. Her leadership will be key in strengthening CXG’s market presence, identifying sustainable business opportunities, and solidifying the company’s position as a leader in luxury customer experience consultancy. Dabei will oversee regional operations, fostering team collaboration and cohesion to ensure the seamless execution of CXG’s mission. She will engage with both internal teams and external partners to build strong relationships and align regional efforts with the company’s global objectives.
“Through meaningful connections and embracing digital innovation, we will partner with our clients to elevate customer experiences in this dynamic market and set new benchmarks for excellence,” said Dabei Lu.
Dabei’s expertise in Greater China’s cultural and consumer landscape will empower her team to achieve their goals, delivering exceptional value to CXG’s clients and advancing its leadership in luxury customer experience.
About CXG
CXG stands as the leading data-driven consulting and solutions firm specializing in innovative strategies to enhance customer experiences and boost retail performance of premium and luxury brands. Leveraging years of expertise gained from over 220 iconic brand partnerships, CXG guides clients through their entire CX journey, delivering insights and driving meaningful change. CXG’s four core practices—Customer Insights, Measurement, Consulting & Transformation, and the Academy— provide a comprehensive framework for comprehensive CX transformations.
Founded in 2006 in China, CXG has grown into a global powerhouse, with 12 offices catering to 85 countries and a team of more than 260 professionals. With their growing network of customer experience experts, including evaluators, learning consultants, and strategic consultants, they help brands elevate their experiences.
