Customer Insights

We are passionate about understanding people, markets, culture, brands, and experiences.
We deliver meaningful customer insights to help our clients make informed decisions.
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Customer Insights

Deep, effective research enables brands to understand their customers’ expectations, purchasing behaviors, and brand perceptions across all touchpoints. It delivers valued insights by revealing potential gaps and how to bridge them.

Transform your experiences.

Contact us and see how our insights team experts can help you make more informed decisions.

Get in touch

How we help you

Through qualitative and quantitative research, we answer key strategic questions that enable brands to gain an in-depth understanding of their customers. We provide you with actionable insights to identify and close the gaps between your customers’ expectations and the experience they are receiving across all touchpoints.

Customer’s purchase journey

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Customer’s purchase journey

Do you fully understand your customers’ purchasing experience? We help you identify the entire purchase journey.

Optimize your conversion rates

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Optimize your conversion rates

Identify customers’ purchase motivations and barriers to optimize the conversion rate.

Optimize your loyalty program

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Optimize your loyalty program

Is your loyalty program as effective as you think?

Omnichannel optimization

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Omnichannel optimization

Is your experience delivered seamlessly across all touchpoints? Optimize the user’s experience across every channel.

Store concepts

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Store concepts

Is your store concept as strong as you intended it to be? Is it delivering the experience you want? Pre-test and validate a new store concept.

Product development

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Product development

Collect data and information from the market and your customers to enable you to successfully develop a new range of products.

Brand assessment

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Brand assessment

Assess your brand health, awareness, and image.

Pricing strategy

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Pricing strategy

Is your pricing strategy optimized? Do your product or services have the right positioning in the market?

Contact Us


Some brands we work with

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Berluti

Despite our complexity, CXG had a perfect knowledge of our brand’s DNA.

Stephan Borczuch

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Bally

The reports are very well done and give us a very clear understanding of where we are and what we need to do next.

Laura Broughton

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COS

We were involved in the process to create a new strategy for where we are in our brand journey. A collaborative process & constant improvement from CXG.

Paula Bricks, COS

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IWC

Our partnership with CXG has helped us take our client experience to the next level. They’ve helped us identify opportunities in the way we engage our guests and clients.

Head of Retail Excellence, IWC

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L’oreal

Our partnership with CXG has enabled us to conduct experience measurement, focus group and market benchmarking research effectively and efficiently.

Patrick Liew

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